28 Sep 2017

CHK announce broadcast partnership with Sunset and Vine for Sixes and Blitz


CRICKET HONG KONG IN NEW PARTNERSHIP WITH SUNSET+VINE


Global TV sports producer and distributor, Sunset+Vine, a part of the Tinopolis Group, has been appointed by Cricket Hong Kong to provide host broadcast services for the 2017 Hong Kong World Sixes and 2018 Hong Kong T20 Blitz. 

The announcement comes as part of Cricket Hong Kong’s plans to promote the sport across the region by delivering two world class cricket events each year.

Sunset+Vine will produce 22 live games across the duration of the two-day Hong Kong World Sixes (28-29 October at Kowloon Cricket Club) plus additional content to complement the live action including features and interviews; profile pieces on the teams and players; regular highlights for social media platforms and extended highlights programmes of the Group Matches and Finals.

The partnership will enable Cricket Hong Kong to produce its highest quality broadcast production to date as it continues to build on the momentum from the T20 Blitz livestream last March, which attracted nearly 12 million views.

Sunset+Vine is the current production partner for all the International Cricket Council’s major events through 2019, including the ICC World Cup and ICC World Twenty20 tournaments. Its team will be led by Huw Bevan who heads the SE Asia operation out of Singapore.

Cricket Hong Kong Director, Jonathan Cummings, said “We want to be innovative and forward-thinking in how we promote the game to our audiences and Sunset+Vine’s expertise will help us build our reach not just in Asia, but around the world.

“The Sixes is very much being built for the digital age and Sunset+Vine’s work in delivering huge social engagement for the Caribbean Premier League and Pakistan Super League made them a very attractive partner.

“Being able to attract interest from a global production company such as Sunset+Vine to want to partner with us to grow our major events really shows how far we have come in a very short time,” Cummings added.

“We will draw on our extensive cricket experience to help Hong Kong emerge as a leading cricket destination in the region. We are excited to commence the partnership,” said Huw Bevan, Executive Producer at Sunset+Vine of the Hong Kong World Sixes. 

“The Cricket Sixes is an exciting, dynamic and entertaining format and we are aiming to produce an equally dynamic package which will allow cricket fans to watch all 22 matches live in full on a variety of platforms with an array of extra features and packages. 

“The live action will be supplemented with extended short and long form highlights packages that showcase this exciting and distinctive cricket format. 

“We look forward to working with China Cricket International Limited and Cricket Hong Kong to deliver an exceptional sporting experience,” Bevan added.

The Hong Kong World Cricket Sixes will be held on 28-29 October at Kowloon Cricket Club.  Early bird ticketing packages are currently on sale at https://www.ticketflap.com/hksixes.